Assistant Vice President Marketing & Head of Digital @ Dai-ichi Life Insurance - Abu Dhabi / Mumbai

Oct 2021 - Aug 2024

Strategic Marketing | Digital Marketing | Branding | Campaign Management | Event Management | AI/ML Integrations | Aggregator Partnerships | Digital Integrations | Online Paid Ads

Developing marketing mixes and providing direction to the Strategic Marketing team on all marketing operations to promote the company’s brand and products via 360 marketing and lead generation campaigns on various channels, including social media, PPC, radio, print, outdoor media, BTL activations, and TV. Overseeing large-scale global events, AI/ML integrations for digital transformations, and aggregator partnerships. Key role in planning and managing PR and communications for the brand, CXO thought leadership, and media interactions.

Account Director - Digital, PR & Integrated Marketing @ Adfactors PR - Mumbai / Sri Lanka

Feb 2020 - Oct 2021

Key Account Management | PR, Media & Communication Strategies | Digital Marketing | Digital PR | Campaigns & Promotions | Data-driven Approach | Market Entry | ORM

Spearheaded key accounts with a major focus on creating impactful Digital, Public Relations, and Communication strategies for global organizations and brands in collaboration with key stakeholders. Strategically planned Digital Marketing & traditional PR avenues - target media lists, press releases, whitepapers, social media management, interviews, and RBMs, authored articles, PR collaterals, and speaking opportunities using a data-driven approach for decision-making. Managed multiple accounts, such as Taj Hotels, Ease my Trip, ICICI Mutual Fund, Axis Bank, Global Victoria, Study Melbourne, Kao Products Japan, Darden School of Business, McCain Foods, Bata, Titan Group, Tanishq, etc.

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Brand & Business Director @ Miss Malini Entertainment Pvt. Ltd. - Mumbai

Nov 2019 - Feb 2020

Brand Management | Business Development | Influencer Marketing | Content Marketing | Product Trials | Revenue Growth

Served as a brand director, driving modern marketing and content marketing strategies tailored for the mobile-first era. Led branding and business development initiatives, securing key accounts such as Bosch Home Appliances, Cordelia Cruise, and Hindustan Unilever. Spearheaded integrated marketing campaigns for brands like L'Oréal, Axe, Clinic Plus, Dove, and Lifebuoy. Focused on leveraging influencer marketing, product trials, and comprehensive campaign management to enhance brand visibility, engagement, and revenue growth.

Account Director @ Ideatelabs Pvt. Ltd. - Mumbai

Oct 2018 - May 2019

Key Account Planning | Growth Marketing | Advertising Campaigns | Brand Management | Lead Generation | Performance Marketing | Search Engine Optimization | Stakeholder Management |

My Role involved planning, developing, and expanding key accounts by recommending growth marketing and problem-solving solutions to CMOs to win over their marketing challenges. I strengthened the client-agency relationship by flawlessly executing online and offline marketing campaigns significantly contributing to devising tactical and creative campaigns for key accounts in diverse markets like Asian, GCC, African, and European regions.

Vice President Brand Marketing & Strategy @ Goldmine Advertising Ltd - Mumbai

Sep 2016 - Oct 2018

Advertising | Branding | Market Research & Analysis | Content Development | Client Pitches | Budgeting | Consumer Insights | Team Management

Provided leadership and direction to the team in executing high-end advertising campaigns for renowned brands. Donned a wide range of duties, including conducting a thorough analysis of client’s marketing objectives, strategically designing approaches, pitching to clients, managing advertising budgets and resources, and successfully implementing marketing plans. Led the team in conducting qualitative and quantitative research and gaining consumer insights to build ROI-led marketing plans.

Client Servicing Director @ Omkar Arts Pvt. Ltd - Mumbai

Oct 2008 - Aug 2016

Client Servicing | Strategic Planning & Execution | New Business Development | Campaign Management | Communication Strategies | BTL Activations | Event Management

Managing successful execution of end-to-end creative and promotional strategies for key accounts in BFSI, FMCG, Real Estate, Automobiles, Oil & Gas, Fashion retail, and other industries. Administered all phases of campaigns from conceptualization to execution ensuring alignment with the client’s marketing objectives and target audience. Led the team in developing creative communication collaterals and innovative customer engagement models.