Leveraging 'X' (Twitter) for Influencer Marketing Activation and User-Generated Content Marketing

We segmented Goa Tourism's target audience by demographics and interests, such as women travelers, foodies, and Bollywood fans, encouraging user-generated content.
The campaign utilized themed activities and influencer collaborations to drive engagement, creating viral hashtags like #TourismByWomen, #TourismByPhotographers, #TourismByFoodies etc.
The campaign resulted in over 6.5 million organic Facebook impressions, 11 million Twitter impressions, and a substantial increase in followers across all platforms (25% on Twitter and 85% on Instagram).

Brand: Goa Tourism

Brand: Vodafone

CSR Campaign: #BackToSchool

Vodafone’s #BackToSchool aimed to reduce the education gap for underprivileged children, especially girls, in rural India by providing school supplies, digital tools, and learning infrastructure. The goal was to empower students and promote digital literacy.
Vodafone collaborated with NGOs like Educate Girls, hosted fundraising events, and ran social media campaigns with the hashtag #BackToSchool. The initiative involved distributing school bags, and tablets, and setting up digital learning centers, with Vodafone employees participating in community outreach.
The campaign helped over 1.2 lakh students, raising INR 4.5 crore for digital centers and supplies. It gained widespread media coverage and enabled thousands of girls to return to school, improving their educational outcomes.

Brand: ICICI Bank

The primary goals of the campaign were to create a distinct identity for ICICI Pockets, India's first digital bank targeting the youth. The campaign aimed to highlight innovative features and benefits, engage key stakeholders, and increase product adoption.
The campaign utilized a multi-channel approach, including contextual Twitter micro-campaigns, a Dubsmash contest, influencer engagement, and media outreach. The engaging content was crafted to resonate with the youth and was shared across relevant social platforms to maximize impact.
The campaign successfully generated over 100 million impressions and 3.6 million downloads, with 75% of users being non-ICICI customers. It garnered over 500 media stories and three campaigns organically trended across India on Twitter, driving significant product uptake and brand visibility.