CONSULTANCY PROJECTS
A Digital Transformation to Boost Patient Engagement and Brand Awareness
Social Media Management
Developing content buckets focusing on patient testimonials, health tips, and doctor insights to humanize the brand and create meaningful engagement.
Leverage video content, carousels, and live Q&A sessions on platforms like Facebook, Instagram, and LinkedIn to boost interaction and brand trust.
SEO Strategy
Segregate keywords based on search volume, traffic potential, business potential, ranking difficulty, and keyword difficulty score.
Create a keyword mix to rank high for 25 healthcare-specific keywords, enhancing local search visibility through patient reviews and targeted blog content.
A comprehensive local SEO plan is in action, encouraging patient feedback on Google to build the hospital’s digital credibility.
Media Planning
leveraging Performance Max and Search Ads on Google for maximum reach and high-intent queries, Lead Generation and Video Ads on Facebook for engagement, and Story and Carousel Ads on Instagram to showcase services.
Retargeting campaigns to re-engage visitors and optimize ad creatives for conversion through continuous A/B testing.
Problem Statement:
Thumbay Hospitals, a healthcare provider in Ajman, UAE, faced significant challenges in raising brand awareness, enhancing patient engagement, and increasing appointment bookings in the competitive healthcare markets of Ajman, Fujairah, and Dubai.
Low recognition across key markets.
Under 100 social media interactions per month.
Only 1,000 website visits monthly with a 5% conversion rate.
Strategic Overview:
A tailored digital marketing strategy is developed to tackle these issues head-on, focusing on social media management, SEO, and digital paid ads.
Brand: Thumbay Hospitals (UAE)
Expected Outcome
30%
Increase in social media followers (target: 5,000 followers)
50%
Increase in website traffic (target: 1,500 visits/month)
20%
Growth in booking inquiries (target: 100 inquiries/month)
